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Celiac.com Kicks Off 'Gluten Busters' Celiac Disease Awareness Campaign

(PRWEB) May 18, 2007 -- Company Offers Gluten-free T-Shirts and Clothing in Effort to Boost Celiac Disease and Gluten-Intolerance Awareness.


Celiac disease is one of the most common chronic health disorders in western countries. Celiac Disease affects at least 1-in-133 Americans, although only 1-in-4,700 is ever diagnosed. In most cases, treatment with a gluten-free diet leads to a full recovery. Despite the fact that around 3 million Americans have the disease, there is still a tremendous lack of awareness and understanding regarding both the condition and its treatment--a gluten-free diet.

In an effort to increase celiac disease awareness and educate people about the gluten-free diet, the folks at Celiac.com invite everyone to empower themselves and educate others by becoming a "Gluten-Buster."

According to Scott Adams, founder of Celiac.com and Gluten-Free Mall: "A Gluten Buster is someone who has experienced far too much celiac disease and gluten-free diet ignorance--perhaps when dealing with their doctor, with a chef or wait person at a restaurant, or with a relative or acquaintance--and these negative encounters have snowballed and caused them to reach a breaking point…a point where they have decided to take action and do something about it--and now they can."

Anyone who has reached this point (or anyone who just wants to help out and do something positive) is invited to join our team and become a true superhero--someone who is dedicated to spreading knowledge and awareness about celiac disease and the gluten-free diet--become a Gluten Buster!

Definition:
Gluten Buster: [n A superhero-like person who is dedicated to wearing clothing that is designed to spark up conversations with total strangers in the hope that, if need be, they can be educated--one by one--until celiac disease and gluten-free diet ignorance is totally wiped out and eradicated from the planet Earth!

For more information about celiac disease and our Gluten Busters awareness campaign please visit Celiac.com - a celiac disease and gluten-free diet resource since 1995.

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